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The Kanye West and Kobe Bryant partnership might have taken a wrong turn somewhere. The pair were photographed in the studio together last year when West was working on My Beautiful Dark Twisted Fantasy. The rapper, despite his Chicago roots, also said he wanted to be like the Los Angeles Laker. Over the weekend, however, in a preview of a Nike commercial spot that will debut over the upcoming NBA All-Star Weekend, West (in character) is shown at odds with Bryant in a campaign for the baller's new sneaker. "Bring him to me!" 'Ye screams in the clip, which was directed by Robert Rodriguez and also features Bruce Willis. "The Black Mamba ain't nothing. I'm the boss!"

Eminem will make an appearance during the Super Bowl in a commercial for Lipton Brisk Iced Tea, the New York Post reported on Monday (January 31). For a reported $1 million payday, Em will be remade into a claymation character in a commercial described by an unnamed insider as "very funny." While it's a rare promotional gig for the press-shy Detroit MC, he's the latest star to appear in the series of stop-motion ads for the beverage, following previous spots starring metal icon Ozzy Osbourne — who is set to co-star with Bieber in a Super Bowl commercial for Best Buy — and go-to tattooed bad man actor Danny Trejo ("Machete").

R&B singer Lloyd is preparing the release of his third studio album, ‘King of Hearts,’ on March 22, and he says this effort is about “stepping outside the box” and “trying new things.” “It is just a complete baring of my soul,” the Lloyd tells UK’s DJ Firestarr. “It’s just kinda me saying F**K it, imma just leave it all out there and it’s kinda like a re-invention of myself and my art.”

R&B crooner Trey Songz is itching at a big celebration. If his single "Can't Be Friends" continues at the rate its going, the Virginia singer could top Mary J. Blige, Mariah Carey, Jamie Foxx and Maxwell for the longest running No. 1 song on the Billboard R&B/Hip Hop Songs chart. "Can't Be Friends,” lifted from Songz’s latest effort ‘Passion, Pain, and Pleasure’ notched its thirteenth week at No. 1 on Thursday (Jan. 27), giving him a feat that only a few of R&B’s great has accomplished.

Mr. prerogative is ready to take music by storm. R&B veteran Bobby Brown is gearing up for the release of a new album this spring via B Brown Productions/Bronx Bridge Entertainment. The set is lead by the first single “Get Out The Way,” which will premiere on TV One's “Way Black When” on February 9th. “I look forward to putting out the new CD,” said Brown, adding “and the performance that airs next month is to show everyone that B. Brown is back. In fact, I never left.”

Who is D.S.? Well get ready to know him in 2011 with his new single “EVERYTHANG NEW” buzzing in clubs and streets in the Atlanta area its just the beginning. The CEO of Made Money Entertainment says, D.S has more to deliver in this rap game. With "EVERYTHANG NEW" leading the way, he says you can’t put him in a box so expect the unexpected when it comes to his music. The CEO of Made Money Entertainment went on to say...... Continue Reading....:

Being the creative person Nicki Minaj is — she did, after all, graduate from a performing-arts high school — she usually has an idea of how she wants her songs to be expressed visually. But when it came to her "Moment 4 Life" video, featuring Drake, the Lil Wayne protégé admitted she wasn't initially sure how the clip should look.

Since his domestic violence incident with ex-girlfriend Rihanna, R&B singer Chris Brown has been working tirelessly to master his craft; music. Now, rocking on the success of the mixtape released “Deuces,” three Grammy nominations at this year’s awards, an Australian tour in April and his forthcoming album F.A.M.E, Jive executive Tom Carrabba says the crooner has found himself.

On "Friends & Family" from Talib Kweli's new album Gutter Rainbows, the Brooklyn wordsmith travels down memory lane recalling years past. One of the friends who made it on the track was Kanye West. The superstar rapper and producer worked on the Black Star MC's solo debut, 2002's Quality, and 'Ye is the same guy now as he was then, according to Kweli.

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The Toronto MC and former "Degrassi" star chopped it up with MTV News on the set of the video for the Young Money superstars' collabo "Moment 4 Life," which appears on Minaj's Pink Friday album. Drizzy was coy about just how the two will interact in the clip, but hinted that the pair will give fans an eye-popping spectacle......