Rihanna To Launch Reb’l Fleur Fragrance In Spring.

Teaming up with Parlux Fragrances Inc., the songstress is set to release the new scent called Reb’l Fleur in department stores this spring. In a press release, the Loud singer said she hoped to make a one-of-a-kind perfume, from the aroma to the design of the bottle.

“I believe a woman should dare to be different — willing to live her life for herself and not for other people,” Rihanna said in the release. “This fragrance is about my passion for individuality — being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’l Fleur will not be easily forgotten.”

Reminiscent of the singer’s native land of Barbados, the scent combines the impressions of delicious fruits and sumptuous florals, as well as a musky blend of vanilla, patchouli and amber. Rihanna fans can begin purchasing the fragrance at department stores in the spring, with prices ranging from $49 (1.7 oz. bottle) to $59 (3.4 oz. bottle).

While the perfume recalls Rihanna’s early life, the bottle for Reb’l Fleur captures an element of her current lifestyle, since it was inspired by the shape of a stiletto heel. Photographed by music-video director Anthony Mandler, a graphic advertisement for the scent shows a red-headed Rihanna leaning against a wall in a blouse. Holding a white rose to her mouth, the singer appears coy as she looks into the distance.

In addition to the ad, Parlux’s Lori Zelenko revealed to MTV News that the singer has also shot a 30-second “hip, edgy” viral video for Reb’l Fleur.

News of a Rihanna fragrance first surfaced back in 2009, when Parlux Fragrances announced that the singer and frequent collaborator Kanye West inked a deal with the beauty company via Jay-Z’s Iconic Fragrance.