Eminem To Appear In Lipton Claymation Super Bowl Ad.

For a reported $1 million payday, Em will be remade into a claymation character in a commercial described by an unnamed insider as “very funny.” While it’s a rare promotional gig for the press-shy Detroit MC, he’s the latest star to appear in the series of stop-motion ads for the beverage, following previous spots starring metal icon Ozzy Osbourne — who is set to co-star with Bieber in a Super Bowl commercial for Best Buy — and go-to tattooed bad man actor Danny Trejo (“Machete”).

Spokespersons for Eminem and Brisk parent company Unilever could not be reached for comment at press time about the ad, but it’s certainly expected to be a step up from the joke informercial he did last year to help launch Recovery.

The Lipton commercial reportedly showcases a day in the life of Eminem. And after five years of reclusive behavior, Eminem appears poised to come out of his shell a bit more. He recently signed rapper Yelawolf and group Slaughterhouse to his Shady Records label. On the film front, he’s signed to star as a boxer in the drama “Southpaw” and is reportedly in talks to star as an ex-con in the movie “Random Acts of Violence.”