Home Interviews Rihanna’s ‘S&M’ Video Restricted By YouTube, Banned In 11 Countries plus Gramma...

Rihanna’s ‘S&M’ Video Restricted By YouTube, Banned In 11 Countries plus Gramma Duet..

February 2, 2011

Rihanna Mad at Youtube For ‘S&M’ Video Flag, Plus Grammy Duet

Rihanna’s new music video “S&M” is deemed too racy for Youtube.com, so the site has put an age limit on the clip. The clip, which sees RiRi frolicking around in semi-naked in latex and tying a man to a bed, premiered earlier this week on the website.

“S&M” is considered “inappropriate” for viewers under the age of 18 on YouTube.com and a restriction has now been put in place, with the warning message: “This content may contain material flagged by YouTube’s user community that may be inappropriate for some users.”

Reacting to the semi-ban, Rihanna took to twitter, “They watched Umbrella… I was full nude.” She also took matters into her own hands by having the clip added to her website adding, “U can now view the S&M video on www.Rihannanow.com UNFLAGGED!!!”

Rihanna has never shied away from being sexy in her videos, but it seems she’s gone too far for some with her colorful video and lyrics for “S&M.” Not only has the video been deemed “inappropriate for some users” by YouTube, where viewers must verify they are 18 or older before watching it, but a handful of radio stations are also reacting to the song’s racy lyrics.

In the video — while singing lyrics like “Sex in the air/ I don’t care/ I love the smell of it/ Sticks and stones may break my bones/ But chains and whips excite me” — she dances around in latex, poking fun at the ball-gag-wearing media. The clip includes whips, a dog-leashed Perez Hilton and Rihanna being handled by the press.

According to the U.K.’s Daily Mirror, 11 countries have already banned the video from airplay, and BBC 1 Radio won’t play the track before 7 p.m. A rep for the radio station said they are considering airplay for the Loud track: “We are waiting for an edited version before deciding whether it will be played in the daytime.”

As for rumors that MTV was looking to re-edit the clip, reps for the network told MTV News that the Melina Matsoukas-directed video was approved as is.

The singer herself is responding to the reaction and YouTube’s decision to include a parental warning on the video, tweeting, “U can now view the S&M video on Rihannanow.com UNFLAGGED!!!” Also tweeting, “They watched Umbrella … I was full nude.”

In related news, Rihanna will perform her hit single “What’s My Name?” with rapper Drake at the 53rd Annual Grammy Awards which will take place on February 13.

What do you think of the reaction to “S&M”? Sound off below!