Concert Review: Atlanta’s Hot 107.9 Birthday Bash 15

June 24, 2010

June 19, 2010 marked 15 years of broadcasting for Hot 107.9. Radio One celebrates this historic event with the city of Atlanta by launching a mega concert where several world reknown recording artists come to entertain their listeners. Radio One/Hot 107.9 has been making a difference in their community since the birth of the broadcast as they continue to keep Hip-Hop operative with monumental triumphs that celebrate Hot 107.9’s Birthday.

This years birthday bash was one to remember, with headliners from all over who came to grace the stage at a sold out Phillips Arena. Without bias, the Birthday Bash 15 performance roster was filled with the industry’s forerunners. The show began as the sunset, with the winner of the new music contest sponsored by Wendy’s. The lucky artist, Flawless opened the show full of energy and crowd participation as his background dancers set the tone for what was to come.

Following the opening act was Atlanta native Rocko who woke up the audience with his late single “This Morning,” and ended his set with a newest banger “Maybe.” By then the crowd was ready for swag surfin with F.L.Y. as the whole arena swayed and dipped back and forth .

Another spectacular performer of the night was Monica who illustrates to her fans time and time again that she is “Still Standing.” She completely blew her followers away with an unforgettable performance that touched every listener. Monica took the crowd back to the beginning of her career as she began with her first hit “Don’t Take It Personal.”

One of the sponsors of the show was www. gytnow.org who spoke to Atlanta during a brief intermission about the importance of getting tested for HIV. Another sponsor was the Magnum condom contest winner who performed while promoting the “Live Large Project” again stressing the facts on how to live safe.

The second half of Birthday Bash was even more star-studded. Dressed in all white was Shawty Lo who formally introduced Atlanta to his newest single “Birds.” The energy created by each artist was felt throughout the arena and the excitement level was on high.

Fans were pleased to know Jeezy was in the building. Jeezy performed “Lose My Mind” with Plies as they gave everyone a taste of what they’ve been working on. The presence of Plies had the ladies in hysteria as he approached the set wearing nothing more than a bath robe.

Another Florida representative was the boss himself, Rick Ross. Maybach Music is still promoting Ricks new album Teflon Don. The Boss kept the crowd entertained by popping champagne and performing for the women shirtless while rapping his single “Super High.”

BirthDay Bash 15 in ATL from DTP TV on Vimeo.

Ludacris hit the stage and performed several songs from his newest album Battle of the Sexes. He demanded fans to jump to their feet while he showed the crowd just how to disturb the peace. With “Luda” came his first surprise guest, Diamond and then the baddest of them all Trina performing their remix to “How Low Can You Go.” Ciara then showed the fellas exactly what she means in her new record “Ride.” Ludacris even brought out Florida’s music veteran Uncle Luke and his down south dirty dancers to the stage. “Luda” then publicly welcomed the newest member of the DTP family Lil’ Scrappy.

Roscoe Dash had the audience turned up to the max with his back to back hits “Show Out” and “Sexy Girl Anthem.” The show ended magnificently with Gucci Mane who was recently released from jail after serving time for a parole violation. Gucci Mane, while incarcerated had one of the best selling albums in 2009 (State vs.Radric Davis), thus fans where in pure pandemonium when he hit the stage.

Gucci Mane mentioned in an interview that performing at Birthday Bash is like a holiday comparable to Christmas, with the opportunity to connect with his city. This performance was the most important to date since Gucci Mane’s release, and the entire “So Icey” squad was on stage including Waka Flocka, Gucci’s best addition yet. Waka went hard in the paint and had his fans “crunk,” shaking their heads as he performed “Oh Lets Do It.”

Radio One/Hot 107.9 gives artists the opportunity to be exposed at Birthday Bash in front of a large fraction of the city’s population, entertainers reach their target market by the thousands. Atlanta has an undeniable love for their own, and with a collective residency of nearly 5.7 million the influence Atlanta’s have on the Hip Hop industry speaks for itself.